Page speed is a ranking factor with the algorithm of Google. A slow website will result in higher bounce rates and ranking values, which means reduced rankings; therefore, improving your website’s speed will also improve your SEO as well as the user experience.

Ways of Increasing Speed:

• Use Caching Plugins: There are certain Caching plugins like W3 Total Cache and WP Super Cache, which allow you to bring cached versions of the pages directly up to the visitor,, which decreases the load time.
• Optimize Your Hosting: Ensure you are hosting your site on a reliable hosting provider that uses fast servers optimized for WordPress.
• Minimize HTTP Requests: The more elements, such as scripts and stylesheets, that load on each page, the slower your website will be.
• Utilize a CDN: When you spread your content across multiple servers across different parts of the world, it will reduce load times for visitors no matter where in the world they are.

Faster sites rank better and give a better user experience.

Natural votes of confidence for your content are backlinks coming from quality sites. This will indicate your site’s credibility and authority to the search engines as more backlinks are sent to your site, making your rankings better.

How to Create Good Backlinks.

• Guest Posting: One good source of getting links is writing guest posts for other reputation blogs that are in your niche.
• Content Partnerships: Coordinate with influencers or other websites to exchange and share each other’s content.
• Internal Linking: When you are trying to build outbound links, do not forget to use internal linking. Leverage the content of your site for search engines to be more efficient in crawling your pages.
• Quality over Quantity: This means that your backlinks will have much higher value than the number of links. So focus on getting them from authoritative and relevant sources.